BLACKPINK is back. It’s official. After nearly two years without full-group promotions, they’ve returned with a new single, a huge world tour, and a clear message—they’re not going anywhere. And yes, the new song “JUMP” is just around the corner. It drops on July 11 at 1 PM KST.
Right before the release, YG Entertainment posted new teaser images of the members on social media. The photos instantly blew up. Each member stood in front of a cityscape with a distinct Korean vibe. Their outfits were bold—latex suits in different colors, with “JUMP” printed on them. It was flashy, a little strange, but somehow worked. The group shot especially made a big impact. It reminded fans just how powerful BLACKPINK’s group presence still is.
The individual shots also told a lot. Rosé looked sharp, Lisa gave strong eyes, Jisoo had this quiet coolness, and Jennie posed like she owned the place. Their styling was weirdly fun, especially the balloon-like clothes. But it fit the BLACKPINK image. Unusual, polished, confident. It left fans wondering what the full concept would be.
One fan on Twitter said, “They look unreal. This is peak BLACKPINK.” Others mentioned how the outfits reminded them of older BLACKPINK eras, but with a twist. The comments weren’t just about the visuals, though. The buzz around the actual song is heating up too.
Fans React to ‘JUMP’ Before Its Release
The song “JUMP” has already been performed once, as a surprise pre-release at the Goyang concert on July 6. Fans who were there couldn’t stop talking about it. Many posted that it’s extremely catchy, fast, and full of energy.
Jisoo even asked the crowd that night, “It’s addictive, right?” The fans agreed. The song’s beat and hook stuck immediately. Based on fan clips online, the energy is real. The live version had people dancing nonstop. It’s clear the song was made for big venues.
There’s another big name involved too. The music video for “JUMP” was directed by Dave Meyers. He’s worked with huge stars like Kendrick Lamar and Billie Eilish. He also directed BLACKPINK’s “DDU-DU DDU-DU.” That’s already raising hopes that the video will be high-level, creative, and expensive-looking.
Now, everyone’s waiting to see if “JUMP” will match their past hits or even beat them. BLACKPINK has set the bar high before. Songs like “Kill This Love,” “How You Like That,” and “BOOMBAYAH” all had viral impact. But “JUMP” feels different—maybe more aggressive, a little chaotic, but also playful. It’s not clear yet where it will land in their discography, but the curiosity is strong.
Watch The Full Teaser on YouTube (Credits: YG Entertainment)
Also Read: How Old is Rose From Blackpink?
BLACKPINK’s Tour Proves They Still Rule the Stage
The world tour, titled BLACKPINK WORLD TOUR, launched in Goyang, Korea. Two sold-out nights. Over 78,000 fans came, despite the heat. Temperatures were over 30°C, but fans stayed, sang, and screamed. The girls didn’t slow down either. Their energy stayed high from start to finish.
They began the show with “Kill This Love” and ended with fans crying and dancing. The setlist moved through years of BLACKPINK hits. They performed debut track “Whistle,” old favorites, and even solo songs. It was like watching their whole career in fast forward. Jennie asked the crowd if they wanted to go back to nine years ago. Jisoo answered by whistling their debut intro. That moment hit hard for longtime fans.
Each member had solo stages, too. Lisa’s edgy dance performance got a loud reaction. Jennie kept it sleek and confident. Rosé shared a personal story behind “3AM.” Jisoo went for something more delicate with her floral-themed stage. And of course, there was the live debut of “JUMP.” The fans jumped, literally. The title fits the vibe. It’s fast, fun, and designed for huge crowds.

BLACKPINK’s comeback tour includes 31 shows in 16 cities—places like LA, Paris, New York, Bangkok, Tokyo, and more. It’s big. Stadiums, not just arenas. They’re not testing the waters. This is full-force.
Some fans had been unsure after the members left YG Entertainment for solo work last year. But BLACKPINK said they would continue group activities, and this comeback proves they meant it. The tour, the new song, and the timing all show they still move as a unit.
And fans are responding. This return isn’t just a casual drop. It’s a statement. BLACKPINK is back together. They’re performing like they never left. And they’re asking the world to listen again—with a new sound, fresh visuals, and the same fire that made them global stars.
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Kavita Mishra is a dynamic writer and passionate Korean entertainment enthusiast, combining her love for K-pop and K-drama with a flair for storytelling. With a keen eye for the latest trends, Kavita crafts articles that capture the pulse of K-pop idols, chart-topping hits, and the most buzz-worthy dramas taking over screens worldwide.