Jennie’s highly anticipated solo comeback has finally arrived. On the 7th at 2 PM (KST), the music video for “Like JENNIE”, the title track from her first full solo album “Ruby”, was released worldwide through her official social media channels. The video immediately captured attention with its bold concept, striking visuals, and powerful storytelling.
The opening scene features Jennie in a red spacesuit, pulling back a curtain as if revealing a hidden world. Moments later, she swallows a floating ‘J’-shaped object, triggering a dramatic transformation. Her eyes change color, her outfit shifts into a trendy hip look, and she delivers a sharp, high-energy dance performance. The intense choreography, paired with a mega crew of dancers, adds even more impact. From the outfits to the set design, every detail enhances Jennie’s signature charm.
A Deeper Story Behind the Visuals
Beyond the eye-catching aesthetics, the “Like JENNIE” music video carries a deeper message. It explores the struggle against false narratives and the journey to self-discovery. The ending takes an unexpected turn—Jennie, once again in the red spacesuit, suddenly catches fire. Once the flames die down, she transforms into a capybara. Next to her lies a blue rose, symbolizing a new beginning. This surreal moment represents shedding false images and embracing one’s true self.
Jennie took an active role in shaping this song, participating in both writing and composing. The lyrics emphasize her individuality and confidence, highlighting the idea that no one can replace her. The track blends a catchy melody with a bold attitude, making it a perfect reflection of her artistic identity.
Jennie’s First Full Solo Album “Ruby”
“Ruby” is a project that fully showcases Jennie’s musical range and artistic vision. The album features 15 tracks, each highlighting a different side of her as a solo artist. It includes a mix of genres, proving her ability to experiment while staying true to her signature sound. The album’s concept revolves around strength, transformation, and self-expression.
To celebrate the release, a special pop-up event called “Rubify” is being held at the Hyundai Card Music Library/Vinyl & Plastic in Yongsan-gu, Seoul. Fans can visit until the 13th to experience the world of “Ruby” in a unique way.
With this comeback, Jennie once again proves why she is a global trendsetter. From the music to the visuals, everything about “Like JENNIE” reflects her confidence and originality. Fans can expect this release to leave a lasting impact on the music industry.
Kavita Mishra is a dynamic writer and passionate Korean entertainment enthusiast, combining her love for K-pop and K-drama with a flair for storytelling. With a keen eye for the latest trends, Kavita crafts articles that capture the pulse of K-pop idols, chart-topping hits, and the most buzz-worthy dramas taking over screens worldwide.
