Written On: November 26, 2024
Last Updated: November 26, 2024
Big Hit Music recently announced the appointment of Shin Seon-jung as its new CEO. The announcement marks a significant milestone for the label as it continues to expand its global influence. Shin brings a wealth of experience, having played a crucial role in shaping the success of HYBE’s iconic artists.
Shin Seon-jung joined Big Hit Entertainment, now known as HYBE, in 2010. Her work during the early stages of BTS’s career earned her recognition as a key figure in the group’s rise. Over the years, she became an expert in developing HYBE’s rookie training programs. As the head of the Training & Development (T&D) business office, she refined systems for identifying and nurturing talent. Her contributions include designing programs that cater to each HYBE label’s unique needs.
Thanks to Shin’s guidance, the T&D system produced some of today’s biggest K-pop names, including BTS, Tomorrow X Together, Enhypen, LE SSERAFIM, and &TEAM. This success established HYBE as a global powerhouse in music and artist development.
Global Recognition and Leadership
The international community has acknowledged Shin Seon-jung’s impact. Billboard included her in its 40 Under 40 list in 2022, honoring leaders shaping the music industry. The following year, she made Billboard’s Women in Music list in the MULTI-SECTOR category. These awards highlight her contributions to the global music scene and her role in driving HYBE’s success.
As CEO of Big Hit Music, Shin is expected to focus on sustainable growth and strengthening the label’s competitiveness in the global market. Her vast experience will help stabilize the label’s operations while driving new initiatives.
HYBE’s Strategic Moves Under HYBE 2.0
This leadership change aligns with HYBE’s broader growth strategy, known as HYBE 2.0. Under this plan, HYBE is focusing on innovation, expanding its reach, and improving its business processes.
Former Big Hit Music CEO Shin Young-jae will now serve as the head of HYBE MUSIC GROUP APAC. This division was launched in August and oversees operations in South Korea and Japan. Shin Young-jae will concentrate on strengthening HYBE’s multi-label strategy in these regions. His role includes investing in resources and enhancing music services to support label growth and innovation.
This transition reflects HYBE’s commitment to evolving its business structure to remain a leader in the music industry. Shin Seon-jung steers Big Hit Music, and Shin Young-jae leads HYBE MUSIC GROUP APAC, positioning the company to continue its global success story.
These changes signify not just leadership growth but also a renewed focus on advancing the K-pop industry on a global scale. Fans and industry professionals alike are eager to see the next chapter of Big Hit Music’s journey under its new leadership.
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Kavita Mishra is a dynamic writer and passionate Korean entertainment enthusiast, combining her love for K-pop and K-drama with a flair for storytelling. With a keen eye for the latest trends, Kavita crafts articles that capture the pulse of K-pop idols, chart-topping hits, and the most buzz-worthy dramas taking over screens worldwide.
